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North American Case Research Association
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Case Abstracts: 2005 Meeting
Accounting
Business & Society/Ethics
Business Policy/Strategic Management/Strategic Planning
Case Research for Theory Building and Testing Symposium
Education
Finance/Economics
International Business/Management
Marketing
Non-Profit/Community & Social Work
Organizational Behavior/Theory/Human Resources
Small Business/Entrepreneurship
Teaching with Cases Track Poster Sessions

 

Accounting Case Summaries

TRACK CHAIR: Tom Vogel, Western New England College

COMMUNITY BANCSHARES, INC.: UNCOVERING A FRAUD
Douglas L. Smith, Samford University
Marlene M. Reed, Samford University

DEALS AND MORE DEALS
Aundrea Kay Guess, St. Edwards University

DELTA GROUP – RECEIVABLES & CASH MANAGEMENT
Nana Amoah, Morgan State University

FRAUDULENT REVENUE RECOGNITION PRIOR TO AN ACQUISITION: AN INSTRUCTIONAL CASE
John M. Coulter, Western New England College

GOOGLE’S EARNINGS ANNOUNCEMENT: AND THE NUMBER IS…?
R. Loring Carlson, Western New England College
Sang-Kyu Lee, Western New England College
Thomas J. Vogel, Western New England College

PERFORMANCE MEASUREMENT IN A LEAN ORGANIZATION: THE CASE OF THE WIREMOLD COMPANY
Lawrence P. Grasso, Central Connecticut State University

REAL ESTATE INVESTORS’ ADVANTAGE, INC. (REIA)
Arthur L. Wharton, III, Morgan State University

SARBANES-OXLEY IMPLEMENTATION: A CASE STUDY
Melanie R. Stiggers, PricewaterhouseCoopers
Jeffrey E. Michelman, University of North Florida
Bobby E. Waldrup, University of North Florida

TAX RESEARCH FOR A LABOR UNION
James J. Carroll, Georgian Court University

WINTON & BRADLEY, A PROFESSIONAL CORPORATION – WE GOTTA WIN!
Sharon Lightner, San Diego State University
Nathan Oestreich, San Diego State University
Brad Oestreich, Point Loma Nazarene University

Business & Society/Ethics Case Summaries

TRACK CHAIR: Brian Burton, Western Washington University

THE DAKOTA CIGARETTE: DESIGNED FOR YOUNG WOMEN
Robbin Derry, Northwestern University
Joef Hatton, Northwestern University

FEE, FI, FO, FUM! LITTLE FARMERS, MAGIC SEEDS, AND GIANT MONSANTO
Lisa Johnson, University of Puget Sound

HERR FOODS INC.
Tim Redmer, Regent University
Ken Burger, Trevecca Nazarene University

MARK HEDLUND’S DELAMINATION
Jeanne M. McNett, Assumption College

OPPORTUNITY INTERNATIONAL
Benjamin Weeks, Saint Xavier University

THE SEVENTH GENERATION DILEMMA
Patrick Elie, HEC Montreal
Emmaunel Raufflet, HEC Montreal

WAL-MART COMES TO TEGA CAY
Randall R. Kincaid, Queens University of Charlotte
Roger McGrath, Queens University of Charlotte

 

Business Policy/ Strategy Case Summaries

TRACK CHAIRS: Mary Kay Sullivan, Maryville College
       Randall Harris, California State University, Stanislaus
                               

THE BREAD AND CAKE INDUSTRY
Theresa L. Coates, Marist College
Marilyn L. Taylor, University of Missouri at Kansas City

DAKTRONICS: A SUCCESS FROM THE HEARTLAND
Kamala Gollakota, University of Redlands

DARSHAN SINGH GROUP AND EBONY RETAIL HOLDINGS INDIA
Vipin Gupta, Simmons College
Nancy Levenburg, Grand Valley State University
Pankaj Saran, EMPI Business School

THE DECLINE AND DEMISE OF MONTGOMERY WARD COMPANY
Jenni L. Glick, University of North Dakota
John J. Vitton, University of North Dakota

EXPEDITED COMPETITION: THE EXPRESS DELIVERY SERVICES
INDUSTRY – UPS, FEDEX, DHL, TNT – DIFFERENTIATED OPTIONS

Pauline Assenza, Pace University
Alan B. Eisner, Pace University

INTERSTATE BAKERIES CORPORATION –
ACQUISITION, MERGER, OR BANKRUPTCY?

Marilyn L. Taylor, University of Missouri at Kansas City
Theresa L. Coates, Marist College

JETBLUE AIRWAYS
Timothy W. Edlund, Morgan State University
N. Burak Malatyali, Morgan State University
Osmund J. Marcellin, Morgan State University
Prisca A. Owiddo, Morgan State University
Sanya E. Rattray, Morgan State University

Kraft Foods In The Era Of The Category Killer
Bryon K. Langenfeld, University of Nebraska at Omaha
Rebecca J. Morris (faculty supervisor), University of Nebraska at Omaha

THE MERGER OF PROCTOR AND GILLETTE: A STRATEGY NO BRAINER WITH PUBLIC POLICY IMPLICATIONS
Raymond M. Kinnunen, Northeastern University

NAVTECH INC.
Detlev Nitsch, Wilfrid Laurier University
David Rose, Wilfrid Laurier University
Josephine McMurray, Wilfrid Laurier University

PFIZER’S DILEMMA WITH CELEBREX AND BEXTRA
Lee J. Handke, University of Nebraska at Omaha
Rebecca J. Morris (faculty supervisor), University of Nebraska at Omaha

PRINCE GEORGE RAILWAY AND FORESTRY MUSEUM
Elizabeth Croft,  University of Northern British Columbia

RED HAT LINUX
Jason Carney, University of North Dakota
Amanda Dukart, University of North Dakota
Justin Ahmann, University of North Dakota
Patrick Schultz (faculty supervisor), University of North Dakota

THE RISE AND RISE OF AIRBUS, 1970-2005
Isaac Cohen, San Jose State University

STRATEGIC PARTNERSHIP FOR E-LEARNING DEVELOPMENT
Tania Casado, University of São Paulo
Eduardo Vasconcellos, University of São Paulo
Liliana Vasconcellos Jacobsohn, Fundação Instituto de Administração

WASHINGTON GROUP INTERNATIONAL
Jeffrey P. Shay, University of Montana
Bambi Douma, University of Montana
Larry Gianchetta, University of Montana
Sally Baack, San Francisco State University

WHETHER OR NOT TO RESTRUCTURE? THE CASE OF GUJARAT STATE FERTILIZERS & CHEMICALS LIMITED
Ravindra H. Dholakia, Indian Institute of Management
Shailesh Gandhi, Indian Institute of Management

 

Case Research for Theory Building and Testing Symposium

Moderator:  William Naumes, University of New Hampshire

Cases as a research strategy with teaching purposes in mind: The CMP experience with living cases
Victoria Little, University of Auckland, New Zealand
Richard Brookes, University of Auckland, New Zealand
Rod Brodie, University of Auckland, New Zealand

THE TEACHING CASE AS RESEARCH PLATFORM
Janis L. Gogan, Bentley College

THEORY AND CASES: ON THE PROSPECTS AND PROBLEMS OF DEVELOPING THEORIES FROM CASES
Barry Allen Gold, Pace University

TRANSFORMING “PURE” RESEARCH CASES INTO TEACHING CASES
Marie L. Rock, Bentley College,

 

 

Education Case Summaries

TRACK CHAIR: Elizabeth Jordan, University of British Columbia

AM I LIABLE?
Tupper Cawsey, Wilfrid Laurier University

THE DILEMMAS OF THE FRESHMAN SEMINAR AT MID-AMERICA NAZARENE UNIVERSITY
Sondra Cave, Mid-America Nazarene University
Marilyn Taylor, University of Missouri at Kansas City

THE FILM COMMITTEE:  A PROBLEM-BASED LEARNING APPROACH
Elizabeth Jordan, University of British Columbia

NATHAN GILES
Ashok Rao, Babson College

PRADER_WILLI SYNDROME
Audrey E. Wright, Worcester State College
Cheri Heeren, Central Missouri State University

WOMEN’S STUDIES AND ISSUES:  A MIDWESTERN UNIVERSITY’S STRATEGIC ANALYSIS
Jaimee H. Bohning, South Dakota State University
Carol J. Cumber, South Dakota State University

 

Finance & Economics Case Summaries

TRACK CHAIR: Jonathan Welch, Northeastern University

AQUARIUS ALES: HOW MUCH SHOULD THE BREW COST?
Susan White, University of Maryland

BIOHEALTH TECH, INC. (BHT)
Emery A. Trahan, Northeastern University
Ronald M. Whitfield, Northeastern University

CAVENDISH COVE COTTAGES
Sean Hennessey, University of Prince Edward Island

GLENCO: THE LIBERIAN ELECTRIC BARGE PROJECT CASE (A)
GLENCO: PROPOSED SALE OF LIBERIAN ELECTRIC BARGE PROJECT CASE (B)
GLENCO: REVISIONS OF PROPOSED SALE TO SPECIAL PURPOSE ENTITY CASE (C)

Arthur C. Gudikunst, Christopher Newport University

KMART & THE ACQUISITION OF SEARS
John Sullivan, Boston University

LENNAR, INC. (A): THE DIVIDEND POLICY DECISION
Stephen O. Morrell, Barry University

MBO AT MBR, S.A.
Francisco J. Lόpez Lubián, Instituto de Empresa
Luis Barallat, Instituto de Empresa

MOUNTAIN LAKE RESOURCES INC.: A DIAMOND IN THE ROUGH?
Charles Mossman, University of Manitoba
Carter Bereszay, University of Manitoba

NUT WARS IN PARADISE
Jack P. Suyderhoud, University of Hawaii at Manoa

OPTICAL INNOVATORS CASE
Hugh Grove, University of Denver
Tom Cook, University of Denver
Rod Schuster, University of Denver

SAPPHIRE SHOP
Raymond H. Lopez, Pace University
Jeff Dannels, New York State Power Authority

 

International Business Case Summaries

TRACK CHAIR: Marlene M. Reed, Samford University

DEATH PENALTY: THE COST OF A RICO ACTION IN BACK-TO-BACK L/Cs
Jingtian Jean Zhu, Long Island Business Institute

ENTREPRENEURIAL SPIRIT IN THE CZECH REPUBLIC:  A CASE STUDY
Václav Řeřicha, Palacky University
Jeffrey E. Michelman, University of North Florida
Jeffrey W. Steagall, University of North Florida

FANNIE SAYS, “BOTTOMS UP!”—REGULATORY ASPECTS OF IMPORTING AND SELLING A FOREIGN BEER IN THE UNITED STATES
Susanna Monseau, Rider University

HALIDRAM-DELHI:  FINDING THE SWEET SPOT IN INDIA’S SNACK FOODS INDUSTRY
Vipin Gupta, Simmons College
Nancy Levenburg, Grand Valley State University
Pankaj Saran, EMPI Business School

INTERNATIONAL MEDICAL LABORATORIES—GmbH
Tom Morris, University of San Diego
Michael Campbell, University of Southern California

MYKHAYLENKO MEDIA AGENCY OF UKRAINE
John M. Venable, Samford University
Marlene Mints Reed, Samford University

POLAND’S POLITICAL AND ECONOMIC REFORMS AND THE EMERGENCE OF LLP SA’S RESERVED BRAND
Maja Karweta, Old Dominion University
Anil Nair, Old Dominion University

 

Marketing Case Summaries

TRACK CHAIRS: Martha McEnally, UNC – Greensboro
                               Susan D. Peters, California State Polytechnic University, Pomona

EMERGENCY CARE GROUP
Kay M. Palan, Iowa State University
Paul Hudson, Iowa State University

IMMOVEABLE OBJECT, IRRESISTIBLE FORCE
Susan D. Peters, California State Polytechnic University, Pomona
Ed Klewer, California State Polytechnic University, Pomona
Gail Waters, California State Polytechnic University, Pomona

KAYEM AL FRESCO SAUSAGE
Robert F. Young, Northeastern University
Raymond M. Kinnunen, Northeastern University

LEARN ANYTIME, ANYWHERE PHYSICS:  LAAP
Lew G. Brown, UNC – Greensboro
Bruce H. Overman, UNC – Greensboro

LENOVO:  NOT YOUR FATHER’S IBM
Andrew Feldstein, Pace University
Pradeep Gopalakrishna, Pace University

MOLINO CHACABUCO:  PET FOOD
Javier J. Silva, Austral University
Ma. Belén López Alemán, Austral University

‘ROAD SMART’:  CANADA SAFETY COUNCIL DRIVERS’ EDUCATION AND TRAINING TOOL
Daniel Shipton, University of Ottawa
Ajax Persaud, University of Ottawa

SARA LEE (A) – THE UNNO LAUNCH
Josep Franch, ESADE – Universitat Ramon Llull
Oriol Iglesias, ESADE – Universitat Ramon Llull

SURVIVAL OF THE FRESHEST – TO-MEX GOES TO MARKET
Nita Paden, Northern Arizona University
Robert Bennen, Northern Arizona University

TEGA CAY – THE DRIVE FOR PROFITABILITY
Tim Burson, Queens University of Charlotte
David Rudd, Queens University of Charlotte

UNIVERSITY NEUROMARKETING EXPERIMENTS:  CONSUMER BRAINWASHING OR NEXT GENERATION MARKETING RESEARCH?
Stewart W. Husted, Virginia Military Institute

VENUS USA:  SWIMWEAR & FASHION
Adel I. El-Ansary, University of North Florida

WESTERVILLE SYMPHONY ORCHESTRA
Bruce C. Bailey, Otterbein College
Nicole R. Vickers, Rollins College

 

Not for Profit / Health Care / Social Work Case Summaries

TRACK CHAIRS: Stuart Capper & Julia Hughes, Tulane University

AN OUTBREAK OF FOODBORNE DISEASE
A CASE STUDY OF INTER AGENCY COORDINATION AND COMMUNICATION

Stuart A. Capper, Tulane University
Julia A. Hughes, Tulane University

ASPIRE IN ARKANSAS
Peter M. Ginter, The University of Alabama at Birmingham
W. Jack Duncan, The University of Alabama at Birmingham
Martha S. Wingate, The University of Alabama at Birmingham

CHERRY M. SPEIGHT CENTER TRUST, INC.
Charles J. Murphy, Howard University
Minnette A. Bumpus, Howard University

FUNDING PHILANTHROPY – CREATING A SERVICE NGO FOR MOTHERS
Veena Srinivasa
Joan Winn (faculty supervisor), University of Denver

NEW BEDFORD WHALING MUSUEM
Stephen J.J. McGuire, California State University
Kathy Postel Kretman, Georgetown University

PATIENT SATISFACTION STALLED AT CYPRESS FAIRBANKS MEDICAL CENTER HOSPITAL
Gretchen Gemeinhardt, Texas Woman’s University

 

Organizational Behavior, Organizational Theory, & Human Resource Management Case Summaries

TRACK CHAIR:  Ram Subramanian, Grand Valley State University

APPRECIATING THE BEST OF “WHAT IS” AT FAYETTEVILLE STATE: A CASE STUDY OF APPRECIATIVE INQUIRY IN EDUCATION
Craig Wishart, Fayetteville State University
Kathleen Gurley, Fayetteville State University

BRIGHT AND DEDICATED: WHAT MORE DO YOU WANT?
H. Richard Eisenbeis, Colorado State University
Sue Hanks, Colorado State University
Linda Shaw, Colorado State University

CAPTAIN PROKOPETZ
Rana Haq, Laurentian University

FOREIGN STUDENTS CONTROVERSY (A) (B) & (C)
Rana Haq, Laurentian University

MORTON ELECTRONIC MATERIALS GROUP: DESIGNING HIGH-PERFORMANCE, SELF-MANAGEMENT WORK TEAMS FOR STRATEGIC ADVANTAGE
Timm L. Kainen, University of Massachusetts Lowell
Michael Connolly, University of Massachusetts Lowell
Sheila Simsarian Webber, University of Massachusetts Lowell

MOSES AT THE RED SEA
Mark Meckler, University of Portland
Howard Feldman, University of Portland
Michele Snead, University of Portland

THE NEW GENERAL MANAGER
Nancy Munn, Wilfrid Laurier University
Robert Ellis, University of Northern British Columbia

PERFORMANCE RATINGS AT THE MERRITT CORPORATION: DIFFERENCES OR DISCRIMINATION?
Roy H. Williams, Management Consultant
Thomas R. Miller, The University of Memphis

REECE OVERCASH AND THE ASSOCIATES
Mark Pruett, Appalachian State University
Carl Anderson, University of North Carolina

SELLING AN AMERICAN ICON: GOVERNANCE, GROUP DYNAMICS AND STAKEHOLDER PRESSURE AT HERSHEY FOODS COMPANY
Cynthia Clark Williams, Boston University

THE STICKY SAP SITUATION
Jennifer Rines, Saint Louis University
Cynthia LeRouge, Saint Louis University

THE VIDEO TRAINING EPISODE: A MANAGER’S DILEMMA
Doug Polley, St. Cloud State University
Paula Weber, St. Cloud State University

WEYCO’S BAN ON EMPLOYEE SMOKING
Asbjorn Osland, San Jose State University
Pam Wells, San Jose State University

WOMEN LEADING WOMEN
Cynthia Ingols, Simmons School of Management
Lisa Brem, Simmons School of Management

 

Small Business & Entrepreneurship Case Summaries

TRACK CHAIR: Eldon Gardner, University of Lethbridge

ALERTDRIVING.COM: STEERING INTO THE FUTURE
Detlev Nitsch, Wilfrid Laurier University
Ron Craig, Wilfrid Laurier University

AUCTIONWAGON
Stephen J.J. McGuire, California State University
Matthew Block, California State University
Maribel Hernandez, California State University
Robert King, California State University

CUSTOM RIDES & RACING: MAKING THE “GO/NO GO” DECISION
Patricia Holman, Montana State University-Billings
Tom Hinthorne, Montana State University-Billings
Adrienne Mayer, Custom Rides & Racing

GPS Real Estate Services
V. Sivarama Krishnan, Cameron University
Jason   Duan, Cameron University
James Chester, Cameron University

HIGH FLIGHT GYMNASTICS ACADEMY: A CASE STUDY OF ENTREPRENEURSHIP
Carolyn B. Mueller, Stetson University
William A. Andrews, Stetson University

JACK HOLLAND’S MARSH MASTERS
Joseph Kavanaugh, Sam Houston State University
Donna Harvison, Sam Houston State University
April Mullins, Sam Houston State University

THE MAMMALS: “NOT YOUR DADDY’S STRING BAND”
Michael J. Merenda, University of New Hampshire
Margaret J. Naumes, University of New Hampshire
William Naumes, University of New Hampshire

NEUROCEL, INC.
William G. Marshall, Jr., University of South Florida
Joseph A. Knight, University of South Florida
Michael W. Fountain, University of South Florida

PAL’S SUDDEN SERVICE AFTER THE MALCOLM BALDRIDGE: WHAT CAN WE DO FOR AN ENCORE?
Kerr Watson, Mount Olive College
Perry Haan, Tiffin University

Perchelli Construction Ltd.
Gordon Bennett, Canadian Armed Forces
Eldon Gardner, University of Lethbridge

RACER’S CYCLE SERVICE – COULD IT BE MORE? SHOULD IT BE MORE?
Harold Koch, Utah Valley State College
B. Jaron Harvey, Utah Valley State College

TO MARKET, TO MARKET: AN INDEPENDENT LUXURY HOTEL’S BATTLE FOR MARKET SHARE
Udo Schlentrich, University of New Hampshire
Margaret J. Naumes, University of New Hampshire

 

Teaching with Cases Track Poster Sessions

TRACK CHAIR: Deborah R. Ettington, The Pennsylvania State University

CASE METHOD LEARNING PROCESSES AND OUTCOMES: STUDENT PERCEPTIONS
Della T. Marshall, University of South Carolina
Terry A. Wolfer, University of South Carolina

EMPLOYING AN INTEGRATED INTERMEDIATE-LEVEL FINANCE CASE FOR STUDENT EVALUATION AND PROGRAM ASSESSMENT
John B. Mitchell, Central Michigan University

Information Please? How To Build Competency Via Case Research and Analysis
Armand Gilinsky, Sonoma State University
Richard Robison, Sonoma State University

INNOVATION IN CASE TEACHING: LESSONS FROM “GOING LIVE”
Ruth Cruikshank, Wilfrid Laurier University
Kim Morouney, Wilfrid Laurier University

LEARNING AND TEACHING WITH CASES: THE NEXT GENERATION OF TECHNOLOGY
Charles H. Patti, Queensland University of Technology

LEARNING OUTCOMES IN A SOCIAL WORK CASE METHOD COURSE: GRADUATE STUDENT PERCEPTIONS
Melissa Reitmeier, University of South Carolina
Terry A. Wolfer, University of South Carolina

 

 

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